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TikTok is introducing a new feature that permits them to cut down on the volume of AI-created content appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 thousand million content made with AI.

Testing and Rollout

This change is in a pilot phase over the next few weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, fueled by recent AI video creators.

The Broader AI Trend

It has been noted that almost one in 10 of the fastest-growing video streams on a competing service only show AI-generated videos. A considerable share of this content is considered mass-produced AI material, a phrase for substandard, bulk-generated content that is typically absurd or bizarre.

Our research shows that numerous viewers appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we aim to offer the community the ability to see more or less of that, according to their own likes,” said a platform representative.

Scale of AI Content

The platform shared that there are now 1.3bn videos on its service tagged as AI-generated. Overall, in excess of 100 mn media items are added to the platform daily, making AI-generated material a limited percentage of its total content library.

How to Adjust Settings

Viewers will be in a position to decrease or raise the level of AI content they watch by opening the content preference option in the app and selecting AI-made media. Further subjects that currently be adjusted under the setting include current affairs, fashion, beauty, and dance.

Platform Guidelines

The platform’s policies require users to tag convincing artificially created content, and it forbids harmful fake videos of celebrities or critical incidents. Any believable artificial content that is not labeled can be removed under its user guidelines.

Additionally, the platform will henceforth apply an AI-generated label to content created with its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This step is aimed to deter users from trying to circumvent the tagging system.

Educational Initiatives

The company is additionally launching a $2 million educational fund for experts and organizations to develop educational content about ethical AI use. This program will benefit non-profit groups dedicated to teaching coding and technology.

Content Safety Approach

TikTok has supported its safety measures, following discussion over proposals to cut jobs for hundreds of safety staff in Britain. The company is set to eliminate a significant number of roles in its trust and safety department in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by automated systems.

A trust and safety lead clarified that human moderation would still have a role, but artificial intelligence can protect employees by filtering out the most distressing content ahead of it gets reviewed by people. The platform announced a notable drop in explicit and harmful content seen by safety staff over the previous year due to intervention by its machine learning processes.

We believe it is crucial to combine humans and technology to ensure user safety,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as swiftly, which is why a lot of the machine support is proving valuable work at speed.”